The Essex Holiday Fair is an amazing event that helps raise money to help the American Cancer Society – Relay For Life. Michelle her mom and sister Marie started up team Sunflowers when Marie was diagnosed with breast cancer in 2013.
In the early stages of Team Sunflowers, the team members would ask friends, family, and local business to donate. The ladies would raise funds by asking friends, local business, and having a huge summer garage sale. These were pretty tiresome ways to ask for support, and they never really had raised the kind of money they wanted to.
Michelle had experience in the craft sector, with Vermont Jewelry Creations, and thought it it would be a great idea to hold a the Essex Holiday Fair to benefit Relay For Life Team Sunflowers. Marie and Irene thought that was a great idea. Michelle networked with her friends in the industry, created the applicable pages, to let the world know we would love to have great vendors for the event!
Michelle built the site, Search Engine Optimization, contacted the local news stations, managed a social media profile, and did Facebook ads. The first year, they were able to raise 2,200, second year 2,600, and in 2018 they raised 4,300. The online marketing really made the difference, and this is something that Cannabis Website Design & Marketing will continue to support for upcoming years. We even have a CBD person at the Essex Holiday Fair to benefit Relay For Life Team Sunflowers.